Pieminister targets further restaurants – including smaller units – following Birmingham opening
Following several years of searching for the ideal location, Pieminister has finally landed in Birmingham, bringing its award-winning gourmet pies to the city following its acquisition of new premises at 16 Waterloo Street. This is the company’s 13th restaurant and their first in the West Midlands.
The search is now on for a further six outlets by the end of 2018, with Pieminister set to expand its number of restaurants to 30 by 2020.
Pieminister offers a delicious range of pies and sides (including mash, gravy and mushy peas) as well as snacks, served with craft beers, ciders and cocktails. They also supply over 80 pubs a week around the UK with their pies – all of which are made with ethically sourced ingredients – as well as a number of major supermarkets.
The 1300 sq ft new restaurant in Waterloo Street has an additional 800 sq ft of preparation space on the first floor. “It is in a perfect location for the Pieminister offer,” says Stuart Williams, Director of Williams Gunter Hardwick, who manage property acquisitions on behalf of Pieminster.
“This is a great centre for quality cuisine with good footfall, close to the shops and perfectly located between New Street and the office sector.”
Williams Gunter Hardwick is now actively seeking opportunities in other long-term target locations, to include Bath, Edinburgh, Glasgow (city centre and the Byres Road area), Newcastle, Liverpool and Sheffield. They are also looking for further locations in London – such as Brixton, Clapham, Earls Court and Tooting – together with second units in Leeds and Manchester, where their current restaurants are trading well.
Other towns and smaller sites will also be considered, with units offering between 700 and 3,000 sq ft a possibility – although for smaller spaces, an ancillary area either above or below will be required.
Jonathan Simon, Managing Director and Founder of Pieminister, says that part of the company’s success has been matching each new venue to its location. “We design each new premises in-house, tailoring our distinct ‘look’ to fit in with the surroundings and style of the building.
“Going to eat at Pieminister,” he says, “is not just about enjoying a great pie at a sensible price. It’s now far more of a destination venue for friends to meet and eat together.”
The full list of target locations can be found on the Williams Gunter Hardwick website, http://www.wghproperty.co.uk/wp-content/uploads/2014/09/PIEMINISTER-UK-Restaurant-Requirements-Summer-2017.pdf
Co-founders Jon Simon (left) and Tristan Hogg outside their latest restaurant in Birmingham.
The Pieminister background
Pieminister offers a delicious range of award winning pies, sides and snacks, served with craft beers, ciders and cocktails. Since it began life in 2003 on Bristol’s Stokes Croft, the company has gained a national reputation, collecting a host of awards for the quality and taste of their products as well as for their commitment to high animal welfare when sourcing ingredients.
Pieminister entered its three newest recipes into the 2016 British Pie Awards. All three coming in the top three in their classes and winning Gold Medals. The Gluten Free Heidi pie was crowned Class Champion in the “Free From” Class.
In the 2015 Great Taste Awards, Pieminister received a total of 14 stars for their pies. This means that as well as the three Christmas specials, every Classic Pieminister pie is a current Great Taste Award winning product.
For the full story of how two friends, Jon Simon and Tristan Hogg, set up the business visit their website, www.pieminister.co.uk.